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Computational vs. traditional photography -- Complementary, not contradictory - DIY Photography


There are now two ways of creating digital images with a camera. You can either follow a software-centric computational photography approach. The other way is to stick to traditional hardware-centric optical photography. The former is used with AI to help enhance the final image, the latter relies on the quality of the camera's components (e.g. The two techniques may differ, but they are not at all on a collision course.

Sony's first drone packs an imaging punch for pro content creators


During its keynote at CES 2021, Sony gave us a glimpse at its very first drone: Airpeak. And, since Sony is essentially synonymous with sharp and cinematic image quality, it makes sense that Airpeak will first cater to professional photographers and videographers when it launches this Spring. The drone project was initially announced back in November via press release, but Sony clearly wanted to wait for a special occasion like CES to debut it in all its glory. Details are still scarce, but Sony did reveal that the Airpeak is the smallest drone yet for mounting and flying a DSLR or mirrorless camera (specifically its own lineup of Alpha mirrorless cameras). With Sony's drone, content creators can use more heavy-duty cameras to capture aerial footage rather than having to rely on built-in cameras that come equipped with most drones.

Olympus is giving up on cameras


Despite denying persistent rumors that it would exit the camera business, Olympus is doing exactly that. The company has announced that will sell its camera business to Japan Industrial Partners (JIP), the same company that purchased Sony's VAIO PC division (via The Verge). Olympus will now focus on its much larger business supplying industrial and medical imaging equipment. Olympus said it improved cost structure, focused on high-profit cameras and lenses and took other steps to "cope with the extremely severe digital camera market." Despite those efforts, however, the company said it "recorded operating losses for three consecutive fiscal years up to the term ended in March 2020."

Fujifilm bets big on IoT, AI in its medical products


Fujifilm India is eyeing double-digit growth every year from now, against the 9-10 per cent growth it has been clocking over the past few years, largely driven by an expansion of its medical products business. This would entail a shift in focus to offering medical solutions through Internet of Things (IoT)-enabled products. While the company has not invested in any manufacturing facility at the moment, it may consider setting up one here in the future for IoT- and artificial intelligence (AI)-enabled medical products, considering the huge potential in India, Haruto Iwata, Managing Director, Fujifilm India, told BusinessLine. Some of the company's IoT application software is already being developed in India, he added. Going forward, Fujifilm India's primary focus will be on offering healthcare solutions through AI and IoT, he said.

Sony A6600 review: A rare misstep for Sony's cameras


A6600 has a lot to live up to. First of all, it had to follow the A6500, launched in 2016 with innovative features like 4K 30 fps video, fast 11 fps shooting speeds, in-body stabilization and face- and eye-tracking. For a couple of years, nothing else on the market could touch it. What's more, the A6600 arrived just after Sony's 61-megapixel A7R IV full-frame mirrorless camera -- possibly the best camera I've ever seen. From a competition standpoint, Sony is also under pressure to top Fujifilm's X-T3, which has a higher-resolution sensor, more 4K video features and much better handling than the A6500.

Sony's mid-range A6400 mirrorless camera is ideal for vloggers


Sony has boosted its mid-range APS-C lineup with the launch of the 24-megapixel A6400 mirrorless camera. It looks much the same as its predecessor, the A5100, but has much-improved specs and should be especially ideal for vloggers, thanks to 4K 30fps video and a flip-up touch screen. The A6400 is also getting a bunch of features from its full-frame A7 III and A9 siblings, like 425-point contrast- and phase-detect autofocus with the "world's fastest" .02 It can handle high-speed continuous shooting at up to 11 fps with the mechanical shutter or 8 fps in silent shooting mode, both with continuous autofocus and auto-exposure tracking (you can capture up to 116 JPG frames or 46 RAW before the buffer fills up). As for low-light performance, you can shoot at up to 32,000 ISO or 102,400 expanded with less noise, Sony notes.