Do you know that two thirds of Chinese outbound travelers prefer individual travel? Data from the China National Tourism Administration (CNTA) shows that Chinese outbound travelers reached 120 million in 2014, among whom 80 million chose self-guided tours. While we can appreciate the various options available in transportation, accommodation, and attractions, it can also become perplexing and even frustrating to dig through a sea of information just for a travel plan. "The abundance of choice allows everyone to personalize a journey, yet filtering out useless and repeated information can be time-consuming and not cost-effective," said Zhang Fan, founder and CEO of the itinerary planner Mioji. Moji means "brilliant idea" in Chinese.