Neura AI taps myriad sources of data to predict your habits -- information that's incredibly useful to preventive medicine apps. Our smartphones go everywhere we go. To a certain extent, so do our smartwatches, fitness trackers, wireless health monitors, and wallet locators. A Fitbit can't tap health information from a Wi-Fi glucose monitor. Meiri is the CEO and founder of Neura AI, an artificial intelligence startup that develops some of the most advanced machine-learning algorithms.

Successful patient engagement is a hallmark of success in the world of digital health. Thinking beyond the mobile app or wearable technology itself, Neura, a Silicon Valley-based company that was founded in 2013, has created a software platform that leverages artificial intelligence (AI) to improve patient engagement for better health outcomes. By integrating with Neura's SDK, digital health technologies can dynamically key off of activity and lifestyle factors from the physical world around the user to contextualize the user experience for each individual. Today, Neura's platform is already being used to impact the $300B challenge of medication adherence. Medgadget had a chance to sit down with CEO and Co-Founder Gilad Meiri to learn more about Neura's platform and the company's vision for improving patient engagement.

In mobile marketplaces like the Apple App Store or the Google Play Store, there are thousands of apps that help track or care for personal health. And by and large, consumers have been big fans of these apps. According to an estimate from the Food and Drug Administration (FDA), more than 500 million smartphone users are actively using a health care-related application. And, according to the FDA's projections, more than 1.5 billion smartphone users will have downloaded a mobile health app by 2018. While these apps may enable users to take better care of their personal health, because they are designed for use by a mass audience, they often lack the personalization and one-on-one experience that health care typically requires.

Neura has announced plans to make its personal artificial intelligence (AI) service and ecosystem commercially available after successfully raising $11 million in a Series A funding round. The funding round was led by AXA Strategic Ventures and existing investor Pitango Venture Capital, and was joined by Liberty Israel Venture Fund and Lenovo Group. Speaking to ZDNet, Neura CEO Gilad Meiri said just shy of launching the company three years ago, the company is now ready to make its AI ecosystem commercially available. "What we're going to do is putting it on the shelf and inviting the world to use it, and that obviously requires a different level of infrastructure, scale, security, and customer support, so the money is mainly geared towards that," he said. Neura has developed technology based on data collected from human behaviours, and plans to make the information accessible to help enhance apps and devices through personalisation.