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In recent years, the world has been more inclined toward technological advancement and the emergence of new-age technologies in the digital space affects every sector throughout the world. As a result of this, improvements in various machine learning techniques, like AI, have been playing a big part in digital advertising. According to The Insight Partners' analysis, the worldwide Artificial Intelligence in the marketing sector is estimated to reach US$ 107,535.57 million by 2028, growing at a 31.6% However, AI is transforming not just the overall operations, but the digital advertising landscape as well, from chatbots and virtual assistants to content development and user experience upgrades, among other things. AI helps to make appropriate judgments, AI thinks like a human to speed up and simplify the planning as well as execution process.