When nine Callaway Mavrik drivers showed up on the USGA conforming list in mid-December, there was the expected here we go again refrain mixed in with a couple of sideways glances and some descriptions which were anything but parliamentary. That said, as noted in MyGolfSpy's 2019 Editor's Choice awards, the AI (Artificial Intelligence) component of Callaway's signature Flash Face technology is a new club technology that's likely to impact club design throughout the industry – and with the Mavrik irons, it's clear Callaway is dedicated to extending its use throughout its hardgoods lineup. So not to bury the lede, Callaway's Mavrik irons (3 models) incorporate for the first time, AI face design…in every iron. Yes, each individual iron will have a different face thanks to AI capabilities though as sets progress toward shorter irons (8-iron, 9-iron, PW) the designs are more similar than different due to the role loft plays in performance. Specifically, clubs with more loft result in less blunt impact conditions and therefore the face technology (materials, design, etc) has a reduced impact.