What does digital transformation really mean in retail? It is simply transferring an old, obsolete product-centered model that has been followed for so many years to a customer-centered model. This is somewhat easy to say, but again, what does it specifically mean for the retail industry? Instead of focusing on a supply chain view – cheaper purchase, higher sales, and optimizing everything in all of these – retailers should focus more on the digital value chain view. They must be able to collect data regarding their customers, products and locations, turn those information into useful insights, and then turn those insights into planning and action.