Our Marketing Data Science team drives development of world-class ML systems that improve our customer understanding and marketing decisions. We build innovative DS products and services that enhance our customer experience, improve customer loyalty, and ultimately grow our business. We have a modern tech stack including sophisticated capabilities around AI, data science, causal inference and personalization. Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes.

It's time to revisit the discussion on recommendation engines. In this installment, I'm going to provide you a conceptual overview of the topic, and then, following that I'll show you how to build a recommendation engine in R. Ready? Before showing you how to build a recommendation engine in R, I need to get you up-to-speed on the concepts behind how recommendation engines work. In case you're totally new to marketing data science, let me illustrate the recommendation engine concept a little before proceeding. You know how, when you go buy something on Amazon, you see related products under the heading of'People who purchased this item also purchased…' (or something like that).