How To Build A Recommendation Engine in R Marketing Data Science!

It's time to revisit the discussion on recommendation engines. In this installment, I'm going to provide you a conceptual overview of the topic, and then, following that I'll show you how to build a recommendation engine in R. Ready? Before showing you how to build a recommendation engine in R, I need to get you up-to-speed on the concepts behind how recommendation engines work. In case you're totally new to marketing data science, let me illustrate the recommendation engine concept a little before proceeding. You know how, when you go buy something on Amazon, you see related products under the heading of'People who purchased this item also purchased…' (or something like that).