American tech-driven beauty brand IL MAKIAGE has acquired Israeli deep-tech AI-based computational imaging startup Voyage81 for $40m. IL MAKIAGE, which is based in New York City's Soho area, was relaunched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel. Two years later, the company became the fastest-growing online beauty brand in the United States. Voyage81 developed the only patented software in the world that gives smartphones hyperspectral imaging capabilities. Where a normal smartphone photo detects three wavelengths of color, Voyage81's software can detect 31.

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