Artificial intelligence and machine learning have emerged in the marketing industry as a pathway to competitive advantage. The best marketers are identifying, evaluating and testing AI-driven applications to make better sense of their data, create personalized customer experiences and accelerate revenue growth. In fact, 84% of marketing organizations either implemented or expanded AI and machine learning experiments and implementations in 2018. While it's no doubt that artificial intelligence has helped marketing teams improve their productivity, with most brands spending between 25 and 43% of their marketing budget on content, it's important to understand how AI can impact this specific department. The truth is, artificial intelligence has actually had an active presence in the content marketing industry for years.

Artificial intelligence and machine learning have emerged in the marketing industry as a pathway to competitive advantage. The best marketers are identifying, evaluating and testing AI-driven applications to make better sense of their data, create personalized customer experiences and accelerate revenue growth. In fact, 84% of marketing organizations either implemented or expanded AI and machine learning experiments and implementations in 2018. While it's no doubt that artificial intelligence has helped marketing teams improve their productivity, with most brands spending between 25 and 43% of their marketing budget on content, it's important to understand how AI can impact this specific department. The truth is, artificial intelligence has actually had an active presence in the content marketing industry for years.

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