Big Communications Event -- Masergy is working on its app store, which will allow customers to decide when they need a different type of firewall or another virtual router. Currently, the company has five apps but CEO and Chairman Chris MacFarland said they would have more than 100 over the next 24 months. Masergy Communications Inc. MacFarland spoke about the key elements that service providers need to have in place in order to deliver a better customer experience during his keynote address Tuesday morning here at BCE. MacFarland talked about the importance of automation using APIs and forward-facing web services. "Then you combine that automation with the fact that we are in a world today where machine learning is now a reality," MacFarland said. "We use it today in our managed security service where it allows us to literally look at billions of pieces of information per day and then predict the behavior of all of the machine-to-machine communications for our customers."