lynko
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In sales, it's all about getting leads, and Lynkos, which today announced funding of $2.5 million, has a novel approach to finding them. The startup uses artificial intelligence to join CRM software with data on companies around the world. Using Lynkos, sales people can import their own leads or set criteria to find them using the online service. The leads can be prospected using the product's email marketing tools and tracked throughout the sales process. "We have a lot of automated bots crawling the web for business data, classifying them to improve business profiles, industries, and opportunities," wrote Federico Cella, founder and CEO of Lynkos, in an email to VentureBeat.