While CES is regarded as the biggest event of the year for launching crazy gadgets, SXSW sees its fair share of new products, too. Ahead of the numerous thought-leader panels and brand activations, companies use media spectacle to debut their futuristic contraptions. This year, for example, Bose debuted a new pair of augmented reality glasses: Bose AR. While other AR glasses focus on relaying additional information in your field of vision, Bose's glasses instead use audio to deliver stats and information about the world around you. Bose AR falls in line with the types of products you'd expect to see at a tech-focused trade show: cutting-edge technologies that build on existing trends.