A new phenomenon has recently emerged that has made it difficult for people to find'the one,' a study has revealed. Researchers found young adults are suffering from'social media confusion' caused by the platforms as well as dating apps. The sites increase the temptation and desire for a new partner, making people less likely to stick it out in a relationship, the researchers say. And users are exposed to more attractive and wealthy people than ever before, which is distorting their expectations in a potential mate. The team suggested that people ages 18 to 30 are now valuing'pleasure' over long-term stability.

Finding an ideal, compatible life partner is a struggle. Pawan Gupta and Rahul Namdev, MIT Alums and co-founders of Betterhalf, learned it the hard way. Both were searching for their life partner in 2016 when they were corporate employees. That's when they thought of launching Betterhalf – A matrimony app that can work as a matchmaker for Indians without any interference from relatives and employees. Betterhalf uses the power of Artificial Intelligence to help people meet compatible matches with whom they can spend their life.

There is this age old problem in machine learning and it goes something like this. Let's say you are on the hunt for a hot date with the eventual goal of picking up a life partner. After chatting to a few people you manage to score yourself a date. The way they were coming on to you so strongly on the first date was a was a bit weird, strike out, you decide that's it for the online dating person. The following week you decide dating apps are kind of lame, so you head out to the bar.

Artificial intelligence (AI) has been the talk of the start-up town for a while now. E-commerce major Flipkart plans to create an AI unit called AIForIndia. Online transportation network company Ola recently rolled out an AI-based real-time tracking mechanism for passenger safety. But Unicorns and established players aren't the only ones bullish on this technology. There is a clutch of newbie ventures that have focused their business models primarily around AI. From leveraging artificial intelligence for those in search of a life partner to deploying it for curating gourmet and healthy food menus, start-ups are utilising the much-in-demand technology in the most unique ways.

Your first impressions on meeting a new person are likely to be wrong, according to one leading scientist. The assumptions we make when meeting new people are based largely on their facial expressions and appearance, but this rarely matches up to their personality. And these hang-ups may spoil our chances of finding a life partner or landing the perfect job, according to Professor Alex Todorov, from Princeton University in New Jersey. Faces that look happy, even if they're not smiling, (left) are commonly rated as more trustworthy than faces that appear angry (right). First impressions are likely to be wrong as they are based on shallow assumptions about appearances, according to one leading expert.