The prediction of foreign exchange rates, such as the US Dollar (USD) to Bangladeshi Taka (BDT), plays a pivotal role in global financial markets, influencing trade, investments, and economic stability. This study leverages historical USD/BDT exchange rate data from 2018 to 2023, sourced from Yahoo Finance, to develop advanced machine learning models for accurate forecasting. A Long Short - Term Memory (LSTM) neural network is employed, achieving an exceptional accuracy of 99.449%, a Root Mean Square Error (RMSE) of 0.9858, and a test loss of 0.8523, significantly outperforming traditional methods like ARIMA (RMSE 1.342). Additionally, a Gradient Boosting Classifier (GBC) is applied for directional prediction, with backtesting on a $10,000 initial capital revealing a 40.82% profitable trade rate, though resulting in a net loss of $20,653.25 over 49 trades. The study analyzes historical trends, showing a decline in BDT/USD rates from 0.012 to 0.009, and incorporates normalized daily returns to capture volatility. These findings highlight the potential of deep learning in forex forecasting, offering traders and policymakers robust tools to mitigate risks. Future work could integrate sentiment analysis and real - time economic indicators to further enhance model adaptability in volatile markets.

SEM has undergone huge transformation due to the advent of new and intelligent technologies. Gone are the days when search engine marketers could build a site using some specific keywords, create some links, and start ranking within a short period of time. Since then, the web has undergone tremendous change. So, the methods that was once fail-proof has run out of favour now and is no longer viable. A clear example of how AI impacts search engine marketing is Google's newly launched Rank Brain algorithm that contributes to search engine results.