Leveraging Machine Learning and AI for Making Your Paid Search Engine Marketing More Effective

SEM has undergone huge transformation due to the advent of new and intelligent technologies. Gone are the days when search engine marketers could build a site using some specific keywords, create some links, and start ranking within a short period of time. Since then, the web has undergone tremendous change. So, the methods that was once fail-proof has run out of favour now and is no longer viable. A clear example of how AI impacts search engine marketing is Google's newly launched Rank Brain algorithm that contributes to search engine results.