Fresh breakthroughs in artificial intelligence come thick and fast these days. Last month, Google's DeepMind revealed its latest Go-playing AI which mastered the ancient game from scratch in a mere 70 hours. AI can spot cancer in medical scans better than humans, meaning radiotherapy can be targeted in minutes, not hours. We may soon use the technology to design new drugs, or repurpose existing ones to treat other, neglected, diseases. But as we begin to realise these opportunities, the potential risks increase: that AI will proliferate, uncontrolled and unregulated, in the hands of a few increasingly powerful technology firms, at the expense of jobs, equality and privacy.

So you are a sales leader who keeps hearing that artificial intelligence will rule the world. You hear giants like Dell and Cisco using AI in sales. You imagine a future where all B2B sales is done by cheap yet effective AI asisstants. We are not there yet essentially because AI is not as mature enough to handle complex conversations and relationship building required in sales. We have identified 11 artificial intelligence use cases and structured these use cases around 4 key activities of today's sales leaders.