Artificial intelligence algorithms can now replace social media marketing agencies, paint a "new Rembrandt", project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be? According to Matt Webb, global chief technology officer at Mirum, an AI algorithm is theoretically capable of mining data from a brand and a brief and combining it with information gathered to solve problems. In that sense, AI could conceivably answer a creative brief, he concludes. The reasoning and processes used to teach AI to compose music turn out to be remarkably similar.

Artificial intelligence algorithms can now replace social media marketing agencies, paint a "new Rembrandt", project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be? According to Matt Webb, global chief technology officer at Mirum, an AI algorithm is theoretically capable of mining data from a brand and a brief and combining it with information gathered to solve problems. In that sense, AI could conceivably answer a creative brief, he concludes. The reasoning and processes used to teach AI to compose music turn out to be remarkably similar.

A "new" Rembrandt has been unveiled in Amsterdam, but it's not a long lost dusty relic that was found in someone's loft--it was created by data analysts and computers. The portrait of a man in a black hat is the result of 18 months work by art historians, data scientists, developers, 3-D print technicians, and organizations like Microsoft, Delft University of Technology, the Mauritshuis in The Hague, and Amsterdam's Rembrandt House Museum. It consists of more than 148 million pixels, based on 168,263 painting fragments from Rembrandt's output. The initiative is the brainchild of Bas Korsten, executive creative director at ad agency JWT Amsterdam, and was created for Dutch financial services giant ING. Korsten says ING approached the agency with a brief to "find a way to bring their innovative spirit to their sponsorship of Dutch art and culture in a way that would get people thinking."

A "new" Rembrandt portrait is actually the creation of a 3-D printer -- and a statistical analysis of 346 paintings by the Dutch master. A "new" Rembrandt portrait is actually the creation of a 3-D printer -- and a statistical analysis of 346 paintings by the Dutch master. A new Rembrandt painting unveiled in Amsterdam Tuesday has the tech world buzzing more than the art world. That's because the painting is the creation of a 3-D printer -- and not the Dutch master Rembrandt van Rijn himself, who has been dead for almost 450 years. "The Next Rembrandt," as it's been dubbed, was the brain child of Bas Korsten, creative director at the advertising firm J. Walter Thompson in Amsterdam.