You wouldn't think that articles on business and tech topics would make for the most beautiful music, but believe it or not, they were used by an artificial intelligence system and human composers to create an original symphony. It sounds like science fiction, but last week inside the Louvre Pyramid in Paris, a 50-piece orchestra performed "Symphonologie," a "symphonic experience" from Accenture Strategy, a business and technology consulting firm. The project aims to shed light on the tangible uses of this kind of artificial intelligence and its broad potential. "Initially, we talked about what could be a way for us to grab our clients and others in the business world? What would draw their attention? We wanted to show what's happening with digital and technology, and we thought about metaphors that cross cultures. We realized that music cuts straight through the list – there are so many different cultures and spoken languages around the world and we quickly went to music as something that transcends culture," Mark Knickrehm, group chief executive at Accenture Strategy, told CBS News. "The big question was how do you make music in the digital space using technology and artificial intelligence? It was quite creative to go from there. Words have real meaning, and they can make music."

You wouldn't think that articles on business and tech topics would make for the most beautiful music, but believe it or not, they were used by an artificial intelligence system and human composers to create an original symphony. It sounds like science fiction, but last week inside the Louvre Pyramid in Paris, a 50-piece orchestra performed "Symphonologie," a "symphonic experience" from Accenture Strategy, a business and technology consulting firm. The project aims to shed light on the tangible uses of this kind of artificial intelligence and its broad potential. "Initially, we talked about what could be a way for us to grab our clients and others in the business world? What would draw their attention? We wanted to show what's happening with digital and technology, and we thought about metaphors that cross cultures. We realized that music cuts straight through the list – there are so many different cultures and spoken languages around the world and we quickly went to music as something that transcends culture," Mark Knickrehm, group chief executive at Accenture Strategy, told CBS News. "The big question was how do you make music in the digital space using technology and artificial intelligence? It was quite creative to go from there. Words have real meaning, and they can make music."

What do a creative coder, a data visualist and an orchestra composer have in common? "Symphonologie: the Music of Business", which is described as a symphonic experience, was created by Accenture Strategy to combine human insight and artificial intelligence. The work had its debut inside the Louvre Pyramid in Paris on Tuesday, where it was performed by a 50-piece orchestra. The orchestral work harnessed algorithms that analyzed consumer sentiments on selected business topics, such as cyber security and the Internet of Things (IoT). The sentiments were then translated into melodic patterns that comprised the musical portion of the show.