With every big Hollywood hit, there's inevitably going to be a few flops – but that's the name of the game, right? Well, not according to Warner Bros. It's trialling an'AI-driven film management system', according to the Hollywood Reporter – an AI system that can calculate "in seconds" how well a film is likely to do. "We make tough decisions every day that affect what -- and how -- we produce and deliver films to theaters around the world, and the more precise our data is, the better we will be able to engage our audiences," said Tonis Kiis, Senior VP of Distribution at the company. The system can evaluate how much a particular star is worth, for example, or work out how much a film is likely to make in a particular country or territory. Warner Bros do stress that the system won't be getting in the way of "create decision-making".