Mashable Selects Creator Playbook Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more In My Bag Say More Trending Now Back to School Good Connection: Uplifting stories for a digital age Switch Off Mashable Voices Safety Net All Series Keep your daily pumpkin spice habit going without overspending on Starbucks. Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she's not tracking deals, she's usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it. All products featured here are independently selected by our editors and writers.

If you love the deals that come with Amazon Prime Day but don't love Amazon, or don't pay for a Prime membership, you can enjoy similar discounts at Target. The retailer's competing sale, this year called Target Circle Week, runs from July 9 to 15. Amazon's Prime Day falls on July 11 and 12. Nothing beats a free afternoon roaming the aisles of Target, picking up random things as you go along, but some of these discounts are worth the virtual shopping spree. Note: You need to register for Target Circle to see and save the deals. It's free to sign up. For almost all of the discounts, you will need to clip the coupon on the page to see the deal price at checkout.

BONA FIDE holiday revelry is often linked to a good mixed drink. Parties where decadent cocktails flow befit the season, especially when those behind the bar know what they are doing. Result: Manhattans with too much whiskey, martinis made hastily with sweet vermouth and too much astringent lemon concentrate. So why not delegate the task to a computer? Over the past few years, cocktail machines have emerged that promise to do the difficult work of remembering recipes more capably than a designated bartender who's had a few tipples herself.

Many shipping times are already delayed this year due to supply chain issues and labor shortages. It's best to start shopping now for those on your holiday list instead of waiting for the last possible moment. Best Buy started its holiday deals event early, with Black Friday prices guaranteed--if it gets lower before Black Friday, it will refund you the difference, though there are a few caveats (explained below). Here are some of our favorite products discounted so far. Updated November 16: We've added a bunch more deals throughout each section below, including a Keurig, OnePlus 8T, Surface Laptop Go, and more.

While it has been a challenging week on the general news front, but for those interested in the PC business, it's been an incredible one. While the overall amount of detailed product news from this year's CES show is lower in most categories than in years past, the PC-related introductions have been coming out at a torrential pace – likely due to the category's recent success. On top of that, several impressive debuts from big PC chip suppliers like AMD, Intel, and Nvidia mean significantly faster and more power efficient machines are on the near horizon. Finally, to put the cherry on top of it all, we've started to see the PC industry really embrace 5G as a critical new technology for its latest laptops. To put it succinctly, it's a good time for PCs.

Save big on products that will make your life easier in the new year. Purchases you make through our links may earn us a commission. So we made it to the first weekend of the new year. I think that calls for a celebration--like some online shopping. Thankfully, there's a ton of incredible products on sale at Amazon, so you can get something great without spending too much.

While we take a look back at some highlight stories this week out of SXSW, there's a trial result in Apple v. Qualcomm, and a presidential candidate's past is quite relevant to our interests. Oh, and we rode in the Model Y. Almost forgot about that. That's one way to do it.Fan While you wouldn't mistake it for an official remaster, using AI Gigapixel's neural networks on old Deep Space 9 video provides a considerably cleaner, sharper look than the 480p original without introducing visual artifacts. This is just one of several cases going on between the two companies.Jury decides Apple violated three Qualcomm patents in iPhones Following a two-week trial, a jury has determined that Apple violated three Qualcomm patents in some iPhones.

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and predictive analytics that offer up information, goods, and services to customers. The popularity of private label goods and products from companies like Brandless and others that seem to eschew marketing also seems to make the argument for less marketing, rather than more. But marketing is and should not be executed merely through tactical functions of acquiring and retaining customers, as many companies practice it today. The search, content, and loyalty campaigns that most managers call marketing these days are common downstream tactics for generating or maintaining awareness or repeat purchase; the full, business-growing power of the marketing function comes way upstream -- from creating markets.