Melissa has 28 years of business & digital transformation and began working with procurement AI models in 2004. She is a host of the podcast ' Impact of AI' where she explores how AI impacts us professionally and personally. Recognized as a trusted advisor, global speaker, instructor, and mentor, Melissa is a visionary who recognizes the importance of how data strategy, technology, automation, and the stakeholder experience are critical to meeting the needs of tomorrow and beyond.

I recently had the opportunity to chat with Kate Bradley Chernis, Co-Founder & CEO of Lately, an SAP.iO NYC Foundry company that was one of nine chosen to participate in the 2018 inaugural cohort. Lately is responsible for artificially intelligent (AI)-powered marketing software that automatically turns blogs, videos, and podcasts into dozens of amazing social posts. Below, Kate describes how AI can help you engage way more successfully. Did you know that, on average, it takes 12 minutes to write a single social post from scratch? 12 minutes! Writing a social post takes longer.

Has AI raised the floor but not the ceiling with marketing? Have we over-indexed on having content at scale? And is there a way for marketers to understand when hyper-personalization will cross the line into creepiness? In this episode of thinkPod, we are joined by Kate Bradley Chernis (Founder & CEO of Lately) and Joey Camire (principal & founding team of Sylvain Labs). We talk to Kate and Joey about whether AI will replace human marketers, where we are currently with AI and marketing, the difficulty of getting marketers to write, and how AI can bring delight to consumers. We also get into the hot debate around a company's responsibility with user data and imagine a future where each cup of yogurt is tracked. "AI as it relates to marketing is raising the floor. It doesn't totally feel like it's currently raising the ceiling." "I'm here to tell you that when marketing, it'll never replace humans altogether because it just doesn't work. "AI is not at the place right now where it's saying like, well, based on my understanding of supply and demand economics, you should be changing your price model. What you choose to do with the understanding that the system is providing you is still going to land on someone's lap. So your ability to be creative, your ability to write, your ability to wrangle concept and insight. What do you do with the information that you're being provided from a system that is finding things that you might not otherwise be able to find." –Joey Camire "How can we consistently use that [hyper-personalization] in our messaging without compromising our brand? And so the way that we succeed in doing that is really being super emotional and human.