Upside AI is one of the first funds in India to use machine learning to make fundamental investing decisions. The company was founded on the belief that technology will make better decisions than humans over the long term since machines are unbiased and unemotional decision-makers. Founded in 2018 by Kanika Agarrwal, Nikhil Hooda and Atanuu Agarrwal, Mumbai-based Upside AI uses technology to understand, recognise, and buy companies that are not only fundamentally good businesses but are also in-demand stocks. After two years in development, in July 2019 Upside AI came out of beta to start offering its investment products under a SEBI registered PMS license. For this week's startup column, we got in touch with one of the founders and Chief Investment Officer of Upside AI, Kanika Agarrwal to gain a more in-depth insight into how it drives AI and machine learning to provide fundamental investing. The algorithms then, over millions of portfolio iterations, learn how to pick companies that are not only fundamentally good businesses but also in-demand stocks.