Kalder, a web3-native brand engagement platform, announced that it raised $3 million in its pre-seed round. The fundraising round will empower Kalder to reimagine marketing tools using innovative blockchain technology, mobilizing consumers through NFT memberships, contribute-to-earn experiences, and interoperable brand-loyalty rewards. "Success in a Brand 3.0 framework requires an all-in-one tool that powers brands to engage newly minted communities." Gökçe Güven, Kalder founder and an early product designer at OpenSea – the world's first and largest NFT marketplace – built the platform to provide brands with digital tools to execute sustained and dynamic marketing campaigns. "Today, web3 tools for brands are merely one-off NFT minting or consulting services that charge six figures for a drop," said Güven, who has been building projects at the intersection of crypto and consumer for more than four years with teams at OpenSea, Celo, and Robinhood Crypto.