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AI For Advertising: Pattern89

#artificialintelligence

We all know that there are troves of data that exist online about us and our browsing, clicking, and spending habits. However, given all that information and the people that spend their lives on the internet, how do those who tailor the ads we see parse that information? As with many things these days, it's useful to have machines to help. RJ Talyor is the CEO and founder of Pattern89, an Indianapolis-based marketing firm using the power of artificial intelligence (AI) to help advertisers figure out what works and what doesn't when it comes to the ads we see everyday. I spoke with him about how AI is helping marketers figure out not only who to target, but what elements to include in those ads.


Building Tech Solutions And Giving Back

#artificialintelligence

As we close out the year, I wanted to share Pat Spencer's story about working outside within communities. Pat Spencer, Senior Director of Strategic Solutions at Intervision, not only focuses on strategically leading the business he works for, but also the community around him. To accompany his successful 25-year career, Pat takes serving his community personally, placing extensive focus on human empowerment through talent incubation of abuse victims, students and service members. Led Lights Blinking and Computers are ... [ ] Working. InterVision Systems is based in Santa Clara, California, but Pat is in Indianapolis, Indiana.