Fox News Flash top headlines for September 4 are here. Check out what's clicking on Foxnews.com Zao, a Chinese app that uses "deepfake" technology to let users superimpose themselves onto the faces of movie and TV stars, has sparked a privacy backlash amid concerns about identity theft. Deepfakes are created using artificial intelligence and facial mapping technology to yield false, but realistic clips. Celebrities and public figures, such as Facebook CEO Mark Zuckerberg, have been "featured" in deepfake videos.

Artificial intelligence promises new ways to analyze people's voices--and determine their emotions, physical health, whether they are falling asleep at the wheel and much more

We asked an algorithm to tell us about leadership. The results were indeed thought-provoking, from'Authorizato produces energressive' to'Refuse to be a great man.'

The conventional wisdom says we can expect a more centralized structure. The author says the conventional wisdom has it wrong.

For those looking to take advantage of emerging technologies coming down the pipeline, figuring out what artificial intelligence means for your business might be a good place to start. In its latest look at technologies that could drive competitive advantage, Gartner predicts about 80% of emerging tech will incorporate AI within the next two years. CIO Journal's Sara Castellanos has more. AI is becoming easier for enterprises to access via the cloud and integrate with other technologies such as edge computing, Gartner says. The use of virtual assistants and deep neural networks, which roughly try to mimic the operations of the human brain, are predicted to become mainstream within two to five years.

Growing investment and greater access to data about people is giving China the edge in the race to develop artificial intelligence, according to news reports Thursday. "The Chinese government's thoughtful investment in AI is a huge accelerator," Andrew Ng, a former Google executive who now runs an AI start-up company, told The Wall Street Journal. Western concerns about privacy and "the ethics of letting machines make important decisions" have led to new policies over collecting personal data and deploying AI, the Journal reports. "Ultimately, AI advances are inextricably founded on the broad use of data to train machines as they go about learning," said Brad Smith, Microsoft's president and chief legal officer. "The question is whether privacy laws will constrict AI development or use in some parts of the world," he added.

It may soon be possible to make or answer phone calls through an Amazon Echo or Google Home, The Wall Street Journal reports. Both Amazon and Google are reportedly working on new features that would enable their Internet-connected speakers to work as telephones. The functionality could launch sometime this year. Still, there are a number of concerns to overcome before Google and Amazon can integrate phone calls into their devices, the Journal notes, mostly around privacy, telecom involvement, and emergency services. For one, people may be uncomfortable having phone conversations on a device that's capable of recording speech.

Google is expanding a ride-sharing service that would directly compete with Uber and similar companies, The Wall Street Journal reports, the latest development in the two firms' dissolution from partners to rivals. Google's service, which will be available through the company's Waze navigation app, would essentially work as a digital carpooling platform, linking paying ride-seekers with drivers headed in the same direction. The company has been testing the service on a small scale, but is now ready to expand it more broadly across San Francisco, the Journal reports. Unlike Uber and its nearest rival, Lyft, Google will not yet take a cut of drivers' fares. That means it won't make money any time soon--but, thanks to Google's lucrative advertising business, that doesn't necessarily need to happen right away.