The Jim Carrey/Pierce Brosnan switch in this riff on The World is Not Enough is probably the most extreme example of what you can do with a deep fake. Though just seeing what a Carrey-fronted James Bond movie could look like is proof enough that deepfakes are as entertaining as they are informative. As we wait for No Time To Die to debut in theaters this fall, it'll be fun to see who else gets to virtually play Bond, James Bond, thanks to the digital artists who can dream up any scenario imaginable.

A UK technology company is inserting customised product placement into films and TV shows – even those that were originally released decades ago. The firm uses artificial intelligence (AI) to analyse films and TV episodes for space where the ads or objects can be subtly inserted. It means old Hollywood classics like Casablanca or The Great Escape could soon appear on streaming services with the newest ads in the background, like a new Apple smartphone or the latest McDonald's whopper. Streaming services including Netflix and Amazon Prime Video could be temped by large offers from companies to insert their ads to content, to accompany the subscription fees from its userbase. Mirriad's technology could even allow different ads to be seen by different people, based on their internet search history, just like targeted ads on Facebook.

Shelly Duvall is hiding from her crazed husband as he chops down the door with an axe. Jim Carrey sticks his head through the opening and cackles the iconic line: "Here's Johnny!" What you're seeing is not a Hollywood special effect. It wasn't done with After Effects, green screen, or with costuming and makeup. The video is a fake created by deep learning artificial intelligence – a deepfake.

Scientists are developing a pill that could help you forget bad memories - and they have just tested it on 60 heart broken people. Dr. Alain Brunet's memory manipulation study at the McGill University in Quebec, Canada, hopes to bring about a pioneering technique for the easing of painful memories. What had previously been a science fiction fantasy, discarding unwanted memories, may become a reality for those suffering from an'adjustment disorder' after experiencing a traumatic event. Fictional memory removal: Eternal Sunshine of the Spotless Mind, Jim Carrey and Kate Winslet - 2004. Where Jim Carrey's character receives treatment to remove memories of his ex Of the 60 people who signed up for the psychiatry study all had experienced the same emotion, the betrayal of their partner ending the romantic relationship, and all wanted to forget it.

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Someone has finally done it: they used machine learning to superimpose the face of Jim Carrey onto Jack Nicholson's character in Stanley Kubrick's iconic 1980 adaptation of Stephen King's "The Shining." Let's be real, though -- you just want to see it: It's a fun clip -- and, in terms of mapping Carrey's face onto Nicholson's complex performance, one of the most impressive deepfakes we've seen. But the clip, by the pseudonymous content creator Ctrl Shift Face, also points to the inherent tensions of deep learning media synthesis. It's a tech that doesn't take a lot of deep computing know-how -- Ctrl Shift Face, for instance, said that they used a common open source tool called DeepFaceLab to create the vid. At the same time, the tech can be used for ill -- showing people saying things they never did, or even automatically removing clothing from photos.

A video software firm has come up with a way to prevent people from sharing their account details for Netflix and other streaming services with friends and family members. UK-based Synamedia unveiled the artificial intelligence software at the CES 2019 technology trade show in Las Vegas, claiming it could save the streaming industry billions of dollars over the next few years. Casual password sharing is practised by more than a quarter of millennials, according to figures from market research company Magid. Separate figures from research firm Parks Associates predicts that by $9.9 billion (£7.7bn) of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will be lost to credential sharing each year. The AI system developed by Synamedia uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods. Netflix's recommendation algorithm is pretty sophisticated these days, to the point where it can probably determine not only what you want to watch next, but what you'll eat for breakfast 13 years on Wednesday and the thread count of your sheets. And yet, it still has a tendency to spit out some peculiar recommendations.