Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to "AI-first." An amazing-but-creepy robot has made the talk show circuit. And of course, AI has increasingly become a priority for marketers. In fact, 55% of them believe AI will have a bigger impact on marketing than social media ever had, according to Weber Shandwick.

Charles Camiel looks into the camera for a facial recognition test before boarding his JetBlue flight to Aruba at Logan International Airport in Boston. Charles Camiel looks into the camera for a facial recognition test before boarding his JetBlue flight to Aruba at Logan International Airport in Boston. Passengers at Boston's Logan International Airport were surfing their phones and drinking coffee, waiting to board a flight to Aruba recently when a JetBlue agent came on the loudspeaker, announcing: "Today, we do have a unique way of boarding." On flights to the Caribbean island, JetBlue is experimenting with facial recognition software that acts as a boarding pass. The airline says it's about convenience.

JetBlue is looking into a way to limit those frustrations, and is testing the use of facial recognition technology to make the boarding process paperless and eliminate the need for devices. All you would need to do is step up and look into a camera. A screen above the camera will notify passengers when they are clear to board. The process would be completely automated, meaning JetBlue staff wouldn't need to be involved at all. The company says staff would instead be able to deal with customer service and help individuals at the gate.

The process begins after customers check in for their flights, go through security and arrive at their gates. Travelers will step up to a camera at a Self-Boarding station, where they will have their photos taken. CBP will match the photo with travelers' passport, visa or immigration documentation. A message indicating the photo has been verified will flash on a screen, and customers will then be allowed onto the jet bridge.

Jetblue will allow passengers to take a picture instead of scanning boarding pass. A link has been sent to your friend's email address. A link has been posted to your Facebook feed. Jetblue will allow passengers to take a picture instead of scanning boarding pass.

You may want to rethink wearing sweats for your next flight because it might be caught on camera. JetBlue is integrating facial recognition software with the boarding process to create a "self-boarding process." The idea is that customers who use this option won't have to keep out their paper boarding pass or their phones. They'll be able to navigate to their flights easily after checking in. The new feature will launch at Boston Logan Airport on flights headed to Aruba's Queen Beatrix International Airport beginning in June, a press release from the company said. Customers using this new feature will opt in when they check into their flight.