For most of us, caring for wounds is a matter of applying a bit of antiseptic to a cut finger and slapping on a bandage. But for Jerence Go, an Executive MBA participant at Cambridge Judge Business School (EMBA 2017), a traumatic event in his personal life led to a quest to improve wound care through artificial intelligence. In late 2015, Jerence recounts, his father was involved as a pedestrian in a serious road accident in the New York metropolitan area, causing lasting brain and bodily injuries. After his father had multiple surgeries, including neck and spinal titanium fusion, facial procedures and a tracheostomy, he spent the following years in hospitals, and acute and sub-acute facilities, before entering home care near New York City. At that time, Jerence was an executive responsible for EMEA sales and operations management for high-tech lasers and sensors automation company Keyence Corporation in Belgium.