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Data Engineer Growth


At Contentful we are building a Marketing Growth team for rapid product experiments. We are looking for Data Engineers to power the data and event pipelines that ensure the team can make data driven decisions on the experiments and drive actions across our insight and decisioning tools. You will help design and implement tracking and data pipelines and contribute to designing and building strong data models that enable rapid and reliable decision making. You will work closely with Data Analysts, Product Managers, Engineers and Marketers to ensure the needs and priorities are understood. This role will be focused on the data engineering required to drive our Growth Team experiments including integrating with CRM systems, powering analysis and segmentation, and delivering the information required for reporting and self-serve discovery.

The Role of AI in Marketing: Beyond Automation, Towards Personalisation


Buyer personas are the cornerstone of modern digital marketing. AI solutions can help segment these personas, smartly. By crunching hundreds of data points from ongoing campaigns, the solutions help marketing teams find new sub-segments. An outdoor apparel brand has an audience segment of hikers. AI informs marketers of two sizeable categories within this segment – family road-trippers and tech-savvy hikers.

Vroozi New Artificial Intelligence Engine Enables Procurement


Vroozi, the leading digital purchasing and spend management platform for enterprise and mid-market companies, has launched a new AI-driven procurement engine within its procure-to-pay solution. The AI engine, which leverages Amazon Web Services' (AWS) AI capabilities, increases procurement and AP performance by analyzing transactional patterns to make accurate, data-based decisions. The technology also identifies appropriate actions, enabling companies to reduce tedious, manual processes, eliminate errors and manage risk. "Our new AI ensures every finance and purchasing team has the innovative and modern technology it needs to scale and drive continuous operational efficiencies" "Modern finance and procurement teams want to work fast, lead meaningful initiatives and make decisions based on data and intelligence," said Shaz Khan, Co-Founder and Chief Strategy Officer at Vroozi. "We are equipping our customers with intelligent and powerful technology that enables another level of speed, results and performance."

Save 97% on this stacked video game development bundle


TL;DR: The Unreal and Unity Game Development for Beginners Bundle is on sale for £21.83 as of July 24, saving you 97% on list price. With this Unreal and Unity Game Development for Beginners Bundle, which includes six courses and over 50 hours of training, you'll learn to build your own projects and games from scratch. The training is led by experts at Zenva Academy, as well as game developer Raja Biswas. Biswas is the founder of the YouTube channel Charger Games, and he has taught thousands of new programmers how to publish their own games. You'll start by learning the basic concepts, tools, and functions of the game engines Unity and Unreal, then move on to building fully functional games yourself.

Artificial Intelligence (AI) in Advertising (Ad) Sales


Artificial intelligence (AI) is getting real in the marketing suite. When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition and retention engines, up almost three times over just two years ago. What are these intrepid marketers doing with AI? Reported uses are expanding rapidly, from enhanced personalization to improved segmentation, insight discovery, predictive modeling, and process automation. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads.

Razorpay gets the lending AI-based risk tech startup TERA Finlabs


Financial solutions company Razorpay on Monday said it has acquired AI-based risk tech SaaS (software-as-a-service) platform TERA Finlabs for an undisclosed sum. TERA Finlabs is an Indian subsidiary of GAIN Credit, a leading UK digital lender which was launched in 2018 to expand its global footprint in digital lending. This marks the company's third acquisition after foraying into the B2B SME lending space with the launch of Razorpay Capital in 2019, it said in a statement. "The team at TERA FinLabs comes with exceptional domain knowledge in credit underwriting & risk management and we see immense value in TERA Finlabs core lending infrastructure capabilities," said Harshil Mathur, CEO, and Co-Founder, Razorpay. Razorpay Capital, along with TERA Finlab's technology capabilities, will be able to service the credit needs of over 10,000 businesses in India by the next year, the company said.

Top 50 Offshore Software Development Companies


Are you searching for a trustworthy technology partner for your business? Don't worry, you have hit the right place. We did our ground research and came up with the 50 top-performing offshore software development companies. These companies have a splendid history and help you build strong solutions assisting businesses manage their jobs more efficiently and effectively. After reading this post, you will definitely find a partner for your business fitting all your requirements. With a hefty focus on mobile and web development, it also offers enterprise software, CMS solutions, EMC systems, and portals for the marketing, manufacturing, healthcare, financial, and telecommunication industries. It has been assisting fast-growing tech companies and startups with a talent pool of 2700 experienced senior-level, dedicated teams of developers. Their clients grow and make successful and scalable products that users love. They work across almost every corner of the map to nail their upcoming project. The main focus of their dedicated developers is'YOURS'. It has partnerships with Adobe, SVB, Google Cloud, and AWS. They are best known for guiding their clients from an idea to its technical application. Skelia is an international BPO and ICT services company established in 2008 by Belgian entrepreneurs.

Infobird Co., Ltd. (NASDAQ: IFBD) Digitally Transforming Companies in the Retail Industry - NetworkNewsWire


Evolving customer expectations and business needs have fueled a digital transformation in China, marked by the integration of cloud computing and artificial intelligence ("AI") into companies' operations. "To survive in this new world, businesses must learn to observe, think, and operate differently," reads Deloitte China's webpage about digital transformation ( "Digital transformation, the cross-disciplinary power comprising digital, analytics, cloud, cybersecurity, and regulatory compliance, is about embracing digital disruption and unlocking exponential value." Interestingly, Infobird Software (NASDAQ: IFBD), a Software-as-a-Service (SaaS) company offering AI-enabled end-to-end customer engagement solutions in China, has packaged the aspects of digital transformation mentioned above, i.e., cloud computing, analytics, cybersecurity, and digital, into its robust proprietary solutions and is using them to help companies around China adapt to the changing times and transform digitally. IFBD's customer engagement solutions, which integrate the needs of both the customers and the businesses into a single platform, stimulate companies' market performance and growth and enable them to improve their infrastructure.

Microsoft is bringing Clippy back - in an entirely new place

The Independent - Tech

Microsoft is planning to bring Clippy, its Office 97 assistant that looks like a paperclip, back to Windows. The software giant tweeted a photo of Clippy saying that, if the post received 20,000 likes, it would replace the paperclip emoji in Microsoft Office with Clippy. At time of writing, the tweet has nearly 134,000 likes. Clippy infamously offered support in Microsoft Word and other programs, such as Microsoft Publisher, but by 2008 the assistant was killed. Windows 10, Microsoft's current operating system, uses Cortana as its virtual assistant – a name taken from the Halo game franchise.

The Top 100 Software Companies of 2021


The Software Report is pleased to announce The Top 100 Software Companies of 2021. This year's awardee list is comprised of a wide range of companies from the most well-known such as Microsoft, Adobe, and Salesforce to the relatively newer but rapidly growing - Qualtrics, Atlassian, and Asana. A good number of awardees may be new names to some but that should be no surprise given software has always been an industry of startups that seemingly came out of nowhere to create and dominate a new space. Software has become the backbone of our economy. From large enterprises to small businesses, most all rely on software whether for accounting, marketing, sales, supply chain, or a myriad of other functions. Software has become the dominant industry of our time and as such, we place a significance on highlighting the best companies leading the industry forward. The following awardees were nominated and selected based on a thorough evaluation process. Among the key criteria considered were ...