Stockholm-based Now Interact has raised $5 million A round from SEB Venture Capital, Inventure, and Industrifonden to develop the product and drive U.S. expansion. Now Interact says it has created the first platform that optimizes the bridge between online and offline channels, including the contact center, telesales and bricks & mortar stores. Businesses can better leverage data to deliver a more personalized customer experience, generate maximum profit, and accelerate the digitalization of sales and service. SEB s investment in Now Interact can be seen as part of the bank s ongoing digital transformation, while Inventure is a leading early-stage venture capital firm in the region which supports early-stage entrepreneurs in the region in expanding their businesses globally. "We are very excited about the opportunity that Now Interact presents to the market as we believe that Artificial Intelligence is about to redefine how companies interact with their online visitors. Now Interact has created an advanced platform that will change the way users flow from online to offline channels," said Ulf Lewander of SEB.