While the technology industry is abuzz with new opportunities created by advances in artificial intelligence -- from intelligent web search to voice recognition -- book publishing has yet to feel the full impact of AI. Neil Balthaser intends to change that through his machine learning software Intellogo. Intellogo uses technology that can analyze and understand the contents of a book in order to provide better book recommendations to readers. The technology can also identify reader behavior trends that can inform book publishers' content creation strategy. In the following interview, Balthaser explains how Intellogo's software can help publishers streamline book discovery and how AI will transform the reading experience into a conversation between the reader and the book.