India's homegrown smartphone manufacturer Micromax has invested an undisclosed amount in AI startup One Labs. One Labs operates inOne, a platform that aggregates apps across multiple genres in food, shopping, travel, deals, cabs, news, recharge, games and more. Among the 50 apps that it hosts include Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal and others. The company plans to use the funds for product development and add more than 200 apps on the platform in the next 1 year. Besides, inOne will be pre-embedded in Micromax devices, the statement added.

Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, the world's 10th largest handset maker, today announced its investment in a consumer technology and AI-based startup'One Labs' to bring users closer to smarter user experiences. Commenting on the development, Vikas Jain, Co-Founder, Micromax Informatics said, "At Micromax our emphasis is to drive innovations through software and services that would add a layer to the device ecosystem. A large chunk of our efforts is now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle." "Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further," Jain added. The move further highlights Micromax's focus on strategically collaborating with partners to provide customised offerings to its users.