Social media influencers have become a common tool in a marketeer's toolbox to reach current and potential customers, building awareness, third-party credibility and purchases. But the rapid growth of this channel (in little over 10 years) has brought with it significant debate on its effectiveness and ethics. And those criticisms warrant the introduction of machine learning. Criticisms levelled at the industry and individual influencers have included: a lack of transparency of the effectiveness of influencers, unfilled promises made by those representing influencers, and a lack of knowledge among in-house marketing teams on how to use influencers for their brand effectively. The industry has certainly matured over this time, with steps being taken to address these challenges.

In 2016, a lot of retailers started using chatbots to foster brand awareness and personalize customer experience. At the end of last year, two companies combined efforts to create the first influence chatbot for the American brand Cover Girl. Speaking about Kalani's case, the bot managed to generate 14% higher conversion rate than an average Kalani's post in social networks with striking 91% of positive feedbacks from its users. But, do you need to hire a programmer to build a chatbot for your marketing campaign?

In 2016, a lot of retailers started using chatbots to foster brand awareness and personalize customer experience. At the end of last year, two companies combined efforts to create the first influence chatbot for the American brand Cover Girl. Speaking about Kalani's case, the bot managed to generate 14% higher conversion rate than an average Kalani's post in social networks with striking 91% of positive feedbacks from its users. But, do you need to hire a programmer to build a chatbot for your marketing campaign?

It a known fact that customers expect personalised and relevant information. This is because of their awareness of new developments in tech. They start to get higher expectations. This can be a real challenge for companies. They want good service on all platforms, indirectly or directly.