LEXI, the company behind the industry's most comprehensive IoT technologies that are transforming how both enterprises and consumers manage and automate their Smart Spaces, today announced the LEXI IoT Platform – a sizable step forward in easing the IoT experience for everyone connecting products, across apps, and across ecosystems. "Our white-label, edge-to-cloud LEXI IoT Platform, which we have spent six years developing, brings relief to today's often frustrating digital existence by providing not just smart, but intelligent connections to generate new revenue streams, attract new subscribers, and increase customer loyalty through a rewarding connected experience." LEXI's suite of software and hardware provides complete functionality for enterprise customers to deploy a comprehensive Smart Home offering or Commercial IoT project. Fully interoperable with leading IoT products/brands, the LEXI IoT Platform is being deployed across market segments including Smart Building, Smart City, Smart Home, Smart Agriculture, Environmental Monitoring, Industrial Control, Logistics and HVAC. What differentiates the LEXI IoT Platform from everything else on the market is it's far-reaching, future-ready design that supports all major wireless protocols including Wi-Fi, Bluetooth, Zigbee, Z-Wave, 900MHz, LoRaWAN and cellular – plus it's upgradable to Thread and Matter.

The digital-first shopping experience gives consumers unprecedented access to the brands they love and choice between all available options. Meanwhile, brands can now speak directly to their customer base and collect data that helps them personalize and optimize every customer support interaction. It’s cheaper to sell new products to repeat customers who have already been exposed to and persuaded by your brand messaging than to reach entirely new customers. That’s why customer loyalty programs, from free products to punch cards to point systems, have been a major part of the brand experience for centuries. Today, all rewards programs are mediated by digital experiences, and customer loyalty strategies must take a holistic approach toward synthesizing all customer touchpoints, whether that’s a brick-and-mortar store, an e-commerce site, a social media presence, or a mobile app. The way to accomplish this is through intelligent workflows driven by AI (artificial intelligence). How conversational AI helps drive customer loyalty Historically, loyalty programs…

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Predictive analytics and artificial intelligence capabilities provide a way to extract insights from that data to help you improve the customer experience and optimize customer loyalty. Today, businesses can collect hundreds of variables about their customers. Toward that end, companies are employing the power of predictive analytics and artificial intelligence (e.g., machine learning) to extract insights from data. There are generally three types of analytics: descriptive, predictive and prescriptive.

Booking.com, a major brand within Priceline Group (NASDAQ:PCLN), will start using AI within its mobile apps to provide users instant booking options to a location's main venues and attractions. This option will be provided through QR (quick response) code and would be based on the personal preferences of a user based on their past booking history. This highly personalized Booking Experiences tool has been launched on Booking.com's Further roll-out for Dubai, London and Paris is expected to be done by the end of July. New York City will get the feature by this fall.