You'll only need to remember the name Incention for the brief moment you're reading this post, because you'll likely never have to think about it again. As Variety reports, it's a new platform for building new Hollywood IP using the combined power of AI tools, fan contributions and the blockchain. Incention describes itself as "a new blueprint for building modern franchises, where IP holders, communities, and agents collaborate seamlessly in an endless playground rooted in real IP." Because, of course, the real problem plaguing Hollywood today is the inability to build franchises with user-generated content, unproven AI tools and blockchain hype. Incention's first franchise -- the modern Hollywood term for "story" -- is Emergence, a sci-fi premise from Blade and The Dark Knight writer David S. Goyer.