If you're a parent, an educator, or just someone who's been to school, you've probably developed an opinion about generative AI in classrooms. You might fear the demise of the five-paragraph essay, the ever-increasing ease of cheating, or, worse, the end of critical thinking altogether. But don't worry: The anxiety surrounding large language models in schools is anything but unprecedented. In 1975, teachers fretted that handheld calculators would undermine students' capacity to "handle basic skills like reading, writing, and arithmetic," according to a report in The New York Times. Others, though, believed calculators could "free students to concentrate on basic principles."

Kara Frederick, tech director at the Heritage Foundation, discusses the need for regulations on artificial intelligence as lawmakers and tech titans discuss the potential risks. The current infatuation with artificial intelligence is indicative of the level of competence of those who are in the headlights of a fast-moving, still unidentified, flying object. The headlines range from "Mitigating the risk of extinction from AI" (through the European Commission) to promising a world free of disease (cancer, in particular), and unlimited prosperity. No more need for lawyers (thank God!), no more need for doctors, not to say truck drivers, and Hollywood screenwriters. AI is all over, most of the time in stealth mode – and pretty successful in every form of surveillance (there are so many).

Most discussions about artificial intelligence (AI) are characterised by hyperbole and hysteria. Though some of the world's most prominent and successful thinkers regularly forecast that AI will either solve all our problems or destroy us or our society, and the press frequently report on how AI will threaten jobs and raise inequality, there's actually very little evidence to support these ideas. What's more, this could actually end up turning people against AI research, bringing significant progress in the technology to a halt. The hyperbole around AI largely stems from its promotion by tech-evangelists and self-interested investors. Google CEO Sundar Pichai declared AI to be "probably the most important thing humanity has ever worked on".

Are you promoting AI to consumers, clients or colleagues? If you're in marketing today there is a good chance that you are. But how do you sell artificial intelligence effectively given all the hype and hysteria that surrounds the technology? Here are ten evidence-based recommendations for how to communicate AI effectively from a new Syzygy study that captured people's feelings towards AI across the US, UK, and Germany (n 6000). With all the hype and hysteria around AI, people are suspicious and skeptical.