AI technology is changing many fields that were expected to be immune to its touch. The creative design fields were among those that many people assumed would be unaffected by AI. However, AI is clearly changing the artistic profession. The market for NFTs was worth over $41 billion last year. Of course, artists are finding other ways to utilize AI in their designs as well. One of the biggest reasons that AI is disrupting the marketing profession is because it helps create better designs.

Machine Learning is a subset of artificial intelligence. It has been around for decades and was originally used in mathematics, computer science, and engineering – it wasn't until recently that the technology started to be applied in digital marketing. Machine learning uses algorithms (a set of rules written by people) to teach computers how to perform tasks without being explicitly programmed. Machine learning is everywhere in digital marketing, from search engine optimization to conversion rate optimization and content distribution. Machine learning can predict a customer's future behavior based on their past habits.

Countless businesses are using AI to revamp their operating models. There are countless benefits of using AI in business. One of the industries that is benefiting from AI the most is the online training industry. The market for AI technology is growing at a record pace. One study estimates it will be worth $169 billion by 2025.

In this opinion piece, software business Station Five CEO Lambros Photios tackles artificial intelligence (AI) in marketing. With the rise of AI and the drastic change it's going to bring to marketing, Station Five Founder Lambros Photios warns we'll need to stay on top of it – or risk being destroyed by rivals. Data driven decision making is a term we've all heard far too much this year. Those implementing data driven decision making are ahead of the curve and on the fast track to success. It's scientific, it's statistically backed, and I want nothing to do with it.

Just as manufacturing has seen huge benefits from Lean, automation and advanced IT, Artificial Intelligence promises to be the next breakthrough in productivity improvement. Artificial Intelligence (AI) has the potential to enhance and extend the capabilities of humans, and help businesses achieve more, faster and more efficiently. Though by no means a new concept, several more recent developments have enabled AI to cross into the mainstream: namely, cloud computing, big data, and improved machine learning algorithms. AI-driven analytics and real-time insights have already begun to help businesses grow their revenues and market shares faster than their peers in industries as diverse as healthcare, finance, utilities and ecommerce. The Manufacturer's Annual Manufacturing Report 2018 found that 92% of senior manufacturing executives believe that'Smart Factory' digital technologies – including Artificial Intelligence – will enable them to increase their productivity levels and empower staff to work smarter.

Insurance has changed little since the first fire insurance companies were established following the Great Fire of London in 1666. The purpose of insurance ‒ to protect people from financial loss ‒ remains but the latest innovations are set to change the way the market works for the benefit of insurers, brokers and customers. Big data, where insurers use more and more sources of information to gain a deeper insight into the risk they're covering, has huge benefits. As well as more accurate underwriting and pricing, a deeper understanding of customers can also drive more personalised product development and marketing. Customers are enjoying a much smoother insurance application process.

IBM Watson might not deliver on its lofty goal to revolutionize medicine with artificial intelligence, as a recent investigation suggests. But that doesn't mean new technology will be incapable of improving health care. IBM put a heavy dose of investment and hype into the medical potential of its machine learning system Watson. It was supposed to help doctors make decisions on how to identify and treat diseases, most specifically cancer. STAT News reported this week that Watson has failed to gain much adoption in hospitals and has proven ineffective at recognizing various cancers.

Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the robots will deeply affect a wide variety of industries. However, in my opinion, AI will have huge benefits for the majority of sectors, especially for my own profession, digital advertising. While previous research from Oxford University has predicted that 33% of marketing associate professionals are at risk of being replaced, these are the lower-level jobs of the profession, and the scope of these jobs will definitely evolve as AI takes over some of these roles' responsibilities.