Get Across AI Or Get Left Behind - B&T

In this opinion piece, software business Station Five CEO Lambros Photios tackles artificial intelligence (AI) in marketing. With the rise of AI and the drastic change it's going to bring to marketing, Station Five Founder Lambros Photios warns we'll need to stay on top of it – or risk being destroyed by rivals. Data driven decision making is a term we've all heard far too much this year. Those implementing data driven decision making are ahead of the curve and on the fast track to success. It's scientific, it's statistically backed, and I want nothing to do with it.