This summer, as you watch the ICC Cricket World Cup tournament unfold on your mobile screens, you could also try your hand at managing a virtual cricket team, courtesy Hitwicket. A multiplayer mobile cricket game, the user is an owner, captain and coach of a virtual cricket team and competes with other users for glory. Hitwicket uses new-age technologies such as artificial intelligence and machine learning and was selected among the top 10 global sports start ups by HYPE, UK for its AI powered game engine. "Being at the intersection of technology and creativity, gaming is a challenging field. When you launch a game, you directly compete with games built by the billion-dollar global companies of the world from Day 1. Long-term retention of subscribers is the difference between a decent game and the biggest gaming hits in the world. The challenges of multi-year engagement are very different and complex from those in the initial few weeks of engagement," says Kashyap Reddy, co-founder of Hitwicket.