Our noses take a shortcut to our happiest memories. Breakthroughs, discoveries, and DIY tips sent every weekday. Pine is one of those scents that can change a room, and your mood, in an instant. One whiff, and suddenly you're transported to a world of woodsy snowscapes, twinkling lights, a fresh-cut tree shedding needles in your childhood living room . The scent soothing and joyful but why? Turns out the answer has less to do with what's inside the tree, and everything to do with what's inside us.

You're looking for new approaches to marketing a beloved 90s sitcom, which has already been enormously successful in syndication and home video sales. The show produced hundreds of half-hour episodes--more than 80 hours of video altogether. How do you determine which scenes will best resonate with your target audiences? How could you know what clips cue which emotions, and how those emotions might affect what people want to watch? How do you find the needle in the haystack that will maximize the impact of your ongoing marketing efforts?