hard-sell
Why The Hard-Sell For The "Self-Driving" Car?
This week, Ford and Volvo announced they are forming a "coaliton" – along with Google – to push not only for the development of self-driving cars, but for federal "action" (their term) to force-feed them to us. The reasons are obvious: There's money – and control – in it. To understand what's going on, to grok the tub-thumping for these things, it is first of all necessary to deconstruct the terminology. The cars are not "self-driving." The "self-driving" car does what it has been programmed to do by the people who control it.