Data is being collected, analysed and utilised everywhere. Artificial intelligence algorithms process data to produce automated decisions, recommendations and services. New artificial intelligence applications are springing up at an accelerating pace. "Our positive expectations regarding the data economy won't come true if citizens and consumers do not trust that artificial intelligence is used to drive human wellbeing," Haataja says. In the future, the competitiveness of companies and countries will depend to a great extent on their ability to utilise data and artificial intelligence.

Helsingin Sanomat responded to the bafflement by stating that the election engine's algorithm was built to recommend parties, not single candidates, that best correspond to a citizen's political views. This arrangement left perfectly suited candidates to the sidelines of the engine's suggestions. As a result of public discussion about the engine's function the newspaper published its algorithm for everyone to see. It also modified the algorithm based on the suggested improvements it received. Meeri Haataja was thrilled about the conversation.