As the search AI chatbot shindigs -- like Microsoft's Bing bot debut and Google's Bard launch -- wind down for now, who knew the hottest, trendiest party in generative AI would be … business productivity apps? After years of being relegated to nerdy, wallflower AI status while self-driving cars, robot dogs and the future of the AI-powered metaverse got the spotlight, generative AI's email-writing, blog-producing, copy-powering abilities are suddenly popular. And top companies from startups to Big Tech are developing tools to gain admittance to the generative AI bash. Follow VentureBeat's ongoing generative AI coverage Arriving fashionably late to this generative AI soiree is San Francisco-based Grammarly. The digital writing assistant with a browser extension is far from a newbie to the AI space, but today the company announced its GPT-powered, chatbot-style GrammarlyGo. The new offering will start rolling out to its 30 million daily customers in beta in early April, as well as 50,000 teams in Grammarly Business.

Grammarly announced today that it's (unsurprisingly) diving into the generative AI fray. GrammarlyGo is an upcoming set of auto-composition features to help the AI proofreading software keep up with the many companies adding the ChatGPT API (or different generative AI backends) to their products. GrammarlyGo can use context like voice, style, purpose and where you're writing to determine its approach. So, for example, it can spit out email replies, shorten passages, rewrite them for tone and clarity, brainstorm or choose from one-click prompts -- all while adhering to your company's voice or other provided context. In addition, since Grammarly's desktop service can pop up in any text field on your computer, its generative writing could be slightly more convenient than competitors (like Notion or Gmail's Smart Compose) that require you to visit an app or website.