In the realm of personalized recommender systems, the challenge of adapting to evolving user preferences and the continuous influx of new users and items is paramount. Conventional models, typically reliant on a static training-test approach, struggle to keep pace with these dynamic demands. Streaming recommendation, particularly through continual graph learning, has emerged as a novel solution. However, existing methods in this area either rely on historical data replay, which is increasingly impractical due to stringent data privacy regulations; or are inability to effectively address the over-stability issue; or depend on model-isolation and expansion strategies. To tackle these difficulties, we present GPT4Rec, a Graph Prompt Tuning method for streaming Recommendation. Given the evolving user-item interaction graph, GPT4Rec first disentangles the graph patterns into multiple views. After isolating specific interaction patterns and relationships in different views, GPT4Rec utilizes lightweight graph prompts to efficiently guide the model across varying interaction patterns within the user-item graph. Firstly, node-level prompts are employed to instruct the model to adapt to changes in the attributes or properties of individual nodes within the graph. Secondly, structure-level prompts guide the model in adapting to broader patterns of connectivity and relationships within the graph. Finally, view-level prompts are innovatively designed to facilitate the aggregation of information from multiple disentangled views. These prompt designs allow GPT4Rec to synthesize a comprehensive understanding of the graph, ensuring that all vital aspects of the user-item interactions are considered and effectively integrated. Experiments on four diverse real-world datasets demonstrate the effectiveness and efficiency of our proposal.

Recent advancements in Natural Language Processing (NLP) have led to the development of NLP-based recommender systems that have shown superior performance. However, current models commonly treat items as mere IDs and adopt discriminative modeling, resulting in limitations of (1) fully leveraging the content information of items and the language modeling capabilities of NLP models; (2) interpreting user interests to improve relevance and diversity; and (3) adapting practical circumstances such as growing item inventories. To address these limitations, we present GPT4Rec, a novel and flexible generative framework inspired by search engines. It first generates hypothetical "search queries" given item titles in a user's history, and then retrieves items for recommendation by searching these queries. The framework overcomes previous limitations by learning both user and item embeddings in the language space. To well-capture user interests with different aspects and granularity for improving relevance and diversity, we propose a multi-query generation technique with beam search. The generated queries naturally serve as interpretable representations of user interests and can be searched to recommend cold-start items. With GPT-2 language model and BM25 search engine, our framework outperforms state-of-the-art methods by $75.7\%$ and $22.2\%$ in Recall@K on two public datasets. Experiments further revealed that multi-query generation with beam search improves both the diversity of retrieved items and the coverage of a user's multi-interests. The adaptiveness and interpretability of generated queries are discussed with qualitative case studies.