In some ways, Gigi is like any other young social media influencer. With perfect hair and makeup, she logs on and talks to her fans. She shares clips: eating, doing skin care, putting on lipstick. She even has a cute baby who appears in some videos. But after a few seconds, something may seem a little off.

Gigi Peccolo is the Content Manager at OneReach, where she is focused on creating content enabling companies to offer effective, meaningful customer support over text message. Gigi is a skilled writer, having served as News Editor at her college newspaper. Gigi received her BA in Journalism Studies and Spanish from the University of Denver, where she graduated with Distinction in Journalism Studies.

Business communications have traditionally been person to person--someone answers the phone, sends an email, etc. But in recent years, business communications have started incorporating automation in their IVRs, live chats and call routing. However, some businesses have moved beyond using automation in their business communications--they're using artificial intelligence. The popular collaboration platform uses bots to onboard users and interact with them for a variety of reasons. Narrative Science, the natural language generation platform, uses artificial intelligence to draft reports that read just like a human-written report would.