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GACE: Learning Graph-Based Cross-Page Ads Embedding For Click-Through Rate Prediction

arXiv.org Artificial Intelligence

Predicting click-through rate (CTR) is the core task of many ads online recommendation systems, which helps improve user experience and increase platform revenue. In this type of recommendation system, we often encounter two main problems: the joint usage of multi-page historical advertising data and the cold start of new ads. In this paper, we proposed GACE, a graph-based cross-page ads embedding generation method. It can warm up and generate the representation embedding of cold-start and existing ads across various pages. Specifically, we carefully build linkages and a weighted undirected graph model considering semantic and page-type attributes to guide the direction of feature fusion and generation. We designed a variational auto-encoding task as pre-training module and generated embedding representations for new and old ads based on this task. The results evaluated in the public dataset AliEC from RecBole and the real-world industry dataset from Alipay show that our GACE method is significantly superior to the SOTA method. In the online A/B test, the click-through rate on three real-world pages from Alipay has increased by 3.6%, 2.13%, and 3.02%, respectively. Especially in the cold-start task, the CTR increased by 9.96%, 7.51%, and 8.97%, respectively.


GACE: Geometry Aware Confidence Enhancement for Black-Box 3D Object Detectors on LiDAR-Data

arXiv.org Artificial Intelligence

Widely-used LiDAR-based 3D object detectors often neglect fundamental geometric information readily available from the object proposals in their confidence estimation. This is mostly due to architectural design choices, which were often adopted from the 2D image domain, where geometric context is rarely available. In 3D, however, considering the object properties and its surroundings in a holistic way is important to distinguish between true and false positive detections, e.g. occluded pedestrians in a group. To address this, we present GACE, an intuitive and highly efficient method to improve the confidence estimation of a given black-box 3D object detector. We aggregate geometric cues of detections and their spatial relationships, which enables us to properly assess their plausibility and consequently, improve the confidence estimation. This leads to consistent performance gains over a variety of state-of-the-art detectors. Across all evaluated detectors, GACE proves to be especially beneficial for the vulnerable road user classes, i.e. pedestrians and cyclists.