Over the years, a world full of supermarkets and shopping malls has desensitized our relationship with the environment and each other. We no longer know where our food or clothes come from, and the cashier will only make eye contact to take our payment. By contrast, when shopping online, it seems that almost every website knows all of our preferences in a personalized experience. FiveStars is a loyalty and shopping analytics platform for small brick-and-mortar retailers that aims to restore the balance. FiveStars has logged more than 35 million visits from 10 million consumers who have used the loyalty app through over 10,000 merchants.