Business interest in artificial intelligence (AI) has rocketed in recent years -- spending could reach $15.7 trillion by 2030, according to PwC. But there remain lingering concerns that businesses are failing to realize the full value from their investments. Ever since their emergence, AI, machine learning (ML), and data science have all been surrounded by hype. We've been promised technology that will solve our most complex challenges for us and automatically optimize everything from internal processes to customer experiences. Advances are being made every day that promise to transform virtually every aspect of our lives.

Delays, overcrowded departure dates, disgruntled passengers-- airports are rarely stress-free or smooth-sailing. But airports around the globe with savvy management are increasingly experimenting with data analytics and AI in order to make the process of flying more attractive for the customers that pass through their terminals. In Finland, Finavia-- the company behind all of the country's 21 airports-- teamed up with advisory firm Fourkind and agency Reaktor to take a look at its airport of Kittilä in Lapland. Finavia found that the airport wasn't able to keep up with the seasonal demands of the country's booming tourism industry. Tourists flocking to see the Northern Lights and catch a glimpse of Santa Claus were causing lengthy delays.