Swanson Health Products and its 50-year-old private label supplement brand worked with Feedvisor to implement dynamic pricing into its business model. For the past six months, Swanson Health Products has been using Feedvisor's AI-powered pricing technology to help boost sales and profitability. As a result, Swanson's ecommerce revenue is up 60% year-over-year and total sales through Amazon are up 35%. In this latest edition of the MCM CommerceChat podcast, Patrick Yatskis, Senior Digital Marketing Manager of Swanson's Health Products and Victor Rosenman, CEO of Feedvisor discuss how it helped the brand stand out among the competition.

Advances in artificial intelligence and deep learning have changed our lives. We are already using it even without realizing it: AI helps to power Google's search engine, Tesla's self-driving cars, Apple's voice assistant, and Amazon's shopping recommendations. The impact of artificial intelligence in retail and eCommerce is also growing. While eCommerce giants like Amazon, Walmart, and eBay have used these capabilities behind the scenes for years, eCommerce entrepreneurs can now also do the same. Algorithmic technology and AI can be incredibly helpful tools to grow sales and optimize various aspects of eCommerce operation, from pricing to demand planning.

It's no longer a big deal for people to see some form of artificial intelligence in the products they buy. But AI doesn't just have to be within products. It can play a critical role in connecting you to products and saving you money, too. The company's products allow third-party sellers to automatically adjust prices, predict product trends, recommend sourcing, and demand planning options and optimize additional factors. That enables the sellers to better understand and direct consumer behavior.